Rimowa Transcends Travel: Introducing the Original Bag

From the runways of global airports to the bustling streets of metropolitan cities, Rimowa redefines luxury mobility with its first-ever handbag.

For over a century, Rimowa has been synonymous with premium luggage that combines German engineering with sleek design. This September, the iconic brand ventures beyond the realm of travel cases to unveil the Original Bag, marking a bold new chapter in its storied legacy.

Drawing inspiration from its emblematic suitcases, the Original Bag is a masterclass in merging tradition with innovation. Crafted from high-grade aluminium, the bag features Rimowa’s signature grooved exterior—a tactile homage to the ridged surfaces that have made its luggage instantly recognizable worldwide. The rounded corners and robust aluminium frame not only pay tribute to the brand’s design heritage but also enhance durability, ensuring the bag withstands the rigors of daily use.

Inside, the Original Bag reveals a luxurious leather interior, offering a soft contrast to its metallic shell. The leather-wrapped handle adds a touch of sophistication, while the removable webbing strap introduces versatility, allowing the bag to transition effortlessly from a handheld accessory to a shoulder or cross-body statement piece.

Available in sleek silver and understated black, the bag boasts a new seamless opening mechanism—a testament to Rimowa’s commitment to functional elegance. Internal compartments are thoughtfully designed to accommodate modern necessities, from smartphones to wallets, making it as practical as it is stylish.

“Our aim was to create a unisex accessory that transcends traditional boundaries,” says Rimowa’s design team. “The Original Bag is not just for travelers; it’s for anyone who appreciates quality, design, and versatility in their everyday life.”

To celebrate the launch, Rimowa collaborated with the avant-garde creative agency Anomaly and acclaimed filmmaker Jordan Hemingway. The result is a captivating film campaign that captures the essence of urban living through the eyes of four cultural luminaries: supermodel Liu Wen, chart-topping musician Central Cee, visionary creative director Ibrahim Kamara, and contemporary photographer Larissa Hofmann. Each brings their unique perspective to the narrative, showcasing the Original Bag as an integral part of their dynamic lifestyles.

Set against the backdrop of vibrant cityscapes, the campaign underscores the bag’s adaptability. Whether navigating the fast-paced world of fashion, music, art, or photography, the Original Bag emerges as a steadfast companion, bridging the gap between functionality and high fashion.

The introduction of the Original Bag signifies Rimowa’s evolution from a travel essential to a lifestyle brand. It’s a strategic move that not only broadens its product portfolio but also appeals to a new generation of consumers seeking pieces that are as multifaceted as they are.

As the lines between travel and everyday life continue to blur, especially in a world that’s increasingly interconnected, Rimowa’s foray into handbags feels both timely and visionary. The Original Bag stands as a testament to the brand’s ability to innovate while staying true to its roots.

The Rimowa Original Bag is available for purchase now, at Rimowa boutiques worldwide and online. With its debut, Rimowa invites you to carry a piece of its heritage—wherever life takes you.

Experience the fusion of tradition and modernity. Elevate your everyday with the Rimowa Original Bag.